Sunday, August 12, 2012
Saturday, August 11, 2012
Friday, August 10, 2012
A Makeover Made in Google's Image
Borrowing from Google, Yahoo CEO Marissa Mayer Begins Makeover - WSJ.com: "Ms. Mayer recently halted a plan by Mr. Levinsohn to potentially unload some of its advertising-technology assets, people with direct knowledge of the matter said. She is considering ways for Yahoo to make some investments in ad technology to better compete in that market, which is dominated by Google and others. Ms. Mayer also has expressed some interest in a onetime plan by Yahoo to get more of its content and advertising on other websites, a strategy known internally as "Play the Web," according to one person briefed on the matter. The plan involved launching a network that helps websites publishers such as entertainment sites and popular blogs to install new Yahoo software on their pages in order to show articles and videos tailored to visitors' personal interests, known as "content personalization." It is unclear whether Ms. Mayer plans to revive specific aspects of the initiative."
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